This article was first published in ActionMarketingCo.com’s blog
One of the questions I most frequently get about Facebook is what to post. The purpose of your Facebook page is to build relationships with your clients and prospects. The most engaging pages publish a mix of content that educates, entertains, or adds value to your audience in some way. Your Facebook page provides you with an opportunity to build your brand, show your business personality, your creativity and professionalism.
Coming up with posts is not as complicated as it may seem. Posting is nothing but starting a casual conversation with a person, who happens to represent your target audience. Therefore your conversation needs to be of interest to them. To accomplish that, you need to know your audience very well, including their interests and frustrations.
Here are 19 ideas you can easily implement. Set some time each week to plan your posts, then post all at once using the schedule feature on Facebook, and be done for the week.
19 Post Ideas For Promo Distributors
1. Your Blog Content
This is the most important type of post because it will drive traffic to your website. Make a list of snippets of each blog post on an excel sheet and include the link. This way you’ll have your posts ready to copy- paste at different times. Use different images every time to draw new interest.
2. Inspirational Quotes
Create an image with the quote using a photo background. Or use one you find somewhere like this one:
3. Pro Tips
Share tips from an industry expert (you). You can post these weekly on the same day, and call it “Wednesday Promo Tips”, for example. Make it a short video and it will be even better.
4. Everyday Life Relatable Posts
Posts about how your day is going. For example TGIF, a comment about the weather, the traffic, and so on.
5. Current Events
Post comments about what’s going on in your community, your target audience, the industry, etc
6. National Holidays
This is a natural fit for the promo business. Not only major holidays but also other celebratory dates. There are plenty to choose from, and you can use them in many ways. You can create monthly or weekly themes and tie into promo items, or just post “happy XYZ day”. These posts will add interest and fun to your page. Find a full list in this website http://www.nationaldaycalendar.com/calendar-at-a-glance/
These are posts about the past: “Remember when…”. It could be about your company, your community, a TV show, or anything else. For some reason, Thursdays have become the day to post those. Join the trend and use the hashtag.
8. Feature Your Staff
Welcome a new hire or an intern. Praise a staff member, congratulate them in their personal achievements, wedding, or birth of a child. Wish them a happy birthday.
9. Day of the week/Welcome the month.
These are very relatable and refreshing, and you can use them in many ways.
10. Personal Events
Share personal events you attended, trainings, etc, especially if you are the face of your company.
11. Funny Stuff
Making people smile is a good thing. Share a funny cartoon or a video of a pet. Who said cats don’t belong on your business page? Just be sure to add context. Or not. Like this photo of my cat chilling on the windowsill.
12. Your Workplace
Sneak peek of your new self-promo package. An anecdote from behind the scenes. Someone came to visit your office. You are cleaning up the sample room, painting the office, etc
13. Industry Facts and News
Look for those your audience can consider “good to know”. For example, Chinese holidays, new regulations, product recalls, new decoration methods, etc.
14. Community Events
Be a good neighbor. Share information promoting local fairs, festivals, fundraisers, etc.
15. Wish Happy Holidays
We already mentioned the holidays make good posts, but the major holidays deserve special posts. You can show photos of you or your staff wishing happy holidays
16. Feature Your Work
Post photos of your work. Showcase what you can do. Ask your clients to send you photos, ask your supplier to send you an extra item. Get creative. This is how your business comes to life.
17. Client Shout-Outs
Congratulate your clients on their anniversary. Thank clients who post positive reviews, use a screen shot of the review as the image.
18. Special Offers
These don’t need further explanation. Make sure they link to a landing page where the offer is further explained and includes a clear call to action.
19. Product Ideas
Select unusual items to post, or unusual uses for common items. Create branded post graphics using a good resolution image of the item, then add text and your website to it. That way if it gets shared everyone will know where it came from
There you have it!
I hope these give you a few ideas to make your Facebook page more fun and engaging. Planning is key to save time and show your business personality. And like with everything else, the more you do it the better you will getand the easier it’ll become.