If you have been wondering how to build your online presence but are not sure what works best, Gloria Lafont will be presenting a session tailored specifically for distributors, and it’s B2B, account-based business model, where attracting quality potential clients is far more important than attracting quantity.

The training takes place on Wednesday, January 17 at 9 AM – 10 AM.

With buyers turning to the internet to find providers, having an online presence is essential to business success. In this presentation, distributors will learn how to reach more qualified prospective clients every day by using search and social, in a strategic and manageable way.

We will cover specific actions to increase traffic including content production, social engagement, and paid ads.

Walk away with a clear understanding of the big opportunities in the marketplace for distributors, how social boosts search and action steps that can be implemented immediately.

Full details here >> http://expo.ppai.org/Sessions/SessionDetails.aspx?id=2255