It is important to find ways to stay on your clients’ radar when they are not looking to order anything. And also on the radar of prospects who don’t have a vendor they love to work with. Here are three easy to execute campaigns that produced very successful results in our business.
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I have to confess that I didn’t know anything about Kylie Jenner’s business. I’m also the exact opposite of a fan of any of the Kardashians people. Whether a fan or not, I’m pretty sure that you had a strong reaction to this Forbes story. Your reaction to the success of others speaks volumes about your own mindset and your potential for success as an entrepreneur. It is worth some serious reflection.
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There is a school of thought among promotional products professionals that advocates that distributors should position themselves as consultants instead of product sellers. But when you go to market with this approach, it seems you hit a wall and your clients are happy with product choices that you consider uninteresting and even boring. Guess what: YOU don’t get it.
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Online security has always been of interest, but it became a hot topic after the scandal with...
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There is an emerging trend of small promotional products distributors who are growing steadily. Typically in the low to mid 7 figures, they are proving that there is plenty of room in the marketplace to grow a successful business as a small distributor, despite all the negative talk that seems to predominate in the industry. They do think differently about their business. This is what they have in common.
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