To celebrate our two year anniversary, we have added a Tools and Resources section to the site. It’s a compilation of useful apps and websites that will help you run your distributor business more efficiently. The list is a work in progress, and we’d love to hear from if you have a favorite app that’s not on the list.
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Social media is here to stay. If you are not using it to promote your business you are missing...
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Promotional products distributors are faced with brutal competition from big companies that sell online, which typically have such low prices that make it impossible to even come close. The truth is, if you are a small or medium-sized promotional products business, you don’t stand a chance of competing with those guys.
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Social media is a critical part of today’s business communications. Successful social media marketing is about establishing a presence where your customers are. As an account based business model, the promotional distributor’s logical place to be is LinkedIn, the professional network. However, most people, including decision makers with whom you want to connect, are in and out of Facebook all day long. So which one should you focus on?
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Make the most of every opportunity you get to talk about your business. Use it to position your authority and expert status in the marketplace, and communicate the value your clients get when working with you.
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