Gloria Lafont | Growing a Promo Business in The Digital Age

The New Marketplace: Why Your Sales Need Marketing

Posted by Gloria Lafont | Feb 5, 2018 | Marketing |

Marketing your business online is not optional if you are looking to grow your distributor business. You must leverage the power of the internet to build visibility and reach new markets. You must nurture prospects and clients by sharing knowledge to demonstrate expertise and establish trust. You also want to stay visible to clients so you stay top of mind, and reassure them you are the best choice.

Three Self Promos Every Distributor Needs

Posted by Gloria Lafont | Jan 22, 2018 | Perspective, Self Promotion |

Self-promos are a no-brainer to promote a distributor business. While there are hundreds of thousands to choose from, there are certain items that should always be part of a self-promo kit.

Promotional Products Expos Survival Guide

Posted by Gloria Lafont | Jan 4, 2018 | Perspective |

Updated January 4th 2018 – Image credits: freedigitalphotos.net January comes with the...

Make ONE Bold Move To Grow Your Business in 2018

Posted by Gloria Lafont | Dec 17, 2017 | Perspective |

There is a new business reality and your business is not excluded from it. If you have not paid much attention to your distributor business online presence, it’s time to make a bold move to ensure business growth.

Supplier Relationships: How Do You Treat Your Silent Partners?

Posted by Gloria Lafont | Dec 11, 2017 | Perspective |

I’m a big believer in practicing gratitude. When thinking about the good things in my life, my preferred suppliers are on the list. My business would not exist without them. It only makes sense to let them know how grateful I am to have them in my business life. However, just like not every client is a good one, not all suppliers are a good fit. The wrong supplier can cost you a client. But sometimes your lack of knowledge of how the supplier works can also cost you a client.