Author: Editorial Team

How to Generate Leads for Your Distributor Business

In a nutshell, lead generation is the process of cultivating interest in your products and services to generate leads, by those who are suited to be ideal clients for your business. To achieve this you need to take a multi-channel approach. This means not centering all your efforts on one avenue. This way you get the most bang for your efforts.

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Overcoming The Distributor-Supplier Disconnect

Quite often, due to our industry model, the ultimate purchaser of our product is working with one of our authorized distributors. As a result, there may be some critical information that is overlooked in the process. It may seem inconsequential, however, it may make the difference between a happy customer and a rejected product.

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