Blog Feed | Growing a Promo Business in The Digital Age

Lessons From The Big Online Sellers

by Editorial Team | Jul 30, 2018 | Perspective | 0 |

For an old retired promo guy like me, the impressive success story of national seller 4imprint offers several takeaways for the industry at large to ponder …

3 Things to do This Week To Increase Your Sales This Year

by Gloria Lafont | Jul 23, 2018 | Sales | 0 |

It is important to find ways to stay on your clients’ radar when they are not looking to order anything. And also on the radar of prospects who don’t have a vendor they love to work with. Here are three easy to execute campaigns that produced very successful results in our business.

What Kylie Jenner Can Tell You About Your Chances To Success

by Gloria Lafont | Jul 16, 2018 | Perspective | 0 |

I have to confess that I didn’t know anything about Kylie Jenner’s business. I’m also the exact opposite of a fan of any of the Kardashians people. Whether a fan or not, I’m pretty sure that you had a strong reaction to this Forbes story. Your reaction to the success of others speaks volumes about your own mindset and your potential for success as an entrepreneur. It is worth some serious reflection.

STATUS ALERT: DefCon 2 – Promogeddon

by Editorial Team | Jul 2, 2018 | Perspective | 0 |

Cultural and market pressures will reduce our industry’s current supply chain from B2B2B2B to just plain ol’ B2B. People know they can go online, where there is a wide enough selection of easily-prescribed and searched products. And a known price. And an easy order interface. And free shipping. That’s called commoditization. What can you do to thrive in this business?

8 CRM Mobile Apps Compared

by Editorial Team | Jun 24, 2018 | Productivity | 0 |

In today’s busy world distributors must have the ability to manage their business on the go. With a smartphone and the right app, you can follow up on sales and manage orders from anywhere. In this post, we review the top 8 CRM apps.

Is Positioning Yourself As a Consultant Actually Hurting You?

by Gloria Lafont | Jun 18, 2018 | Expertise | 0 |

There is a school of thought among promotional products professionals that advocates that distributors should position themselves as consultants instead of product sellers. But when you go to market with this approach, it seems you hit a wall and your clients are happy with product choices that you consider uninteresting and even boring. Guess what: YOU don’t get it.