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Over the last couple of years I have learned that the two most powerful words in the English Language are “I CARE”.  As a hockey coach I know the difference is exponential between going through the motions and being 100% devoted to work your hardest for team mates.  For example you can’t half care about skating to get the puck, and expect to beat your opponent.

The same thing goes with business:

Average Caring = Average ResultsExceptional Caring = Exceptional Results.

In reading a fellow distributor’s post about her saga in making deadlines when her elaborate orders got seriously derailed, I thought, she would have had a much easier a week if she didn’t care whether the products where on time, upside down, missing some items, creased, broken or whatever. 

As distributors, we all have to deal with problems with orders from time to time. The fact that it “wrecks you” to have your client unhappy puts you in the top 2% of caring.  What clients really want is someone to come along side them that “Truly Cares”… Again I find those words so powerful, just as “not caring” is incredibly obvious and impactful the other way around. 

If you have a “war story” under your belt that proved to yourself that “you care” to the highest level,  when you compare your level of caring to your competitors’, there is no reason why you shouldn’t feel above any average competitor you run in to,  as you know you how much you will care.

Now the trick is to make sure the clients we work for are worthy of our caring that much. It is not viable to care that much for 1000 clients buying 200 pens, so it is important to be selective with who deserves your level of caring and then jump in with both feet.

As I look back one of my proudest moments is where I went ridiculously above and beyond for a client with an attitude of “no one in their right mind would offer this for their client”.

Obviously there are things that we can all learn from these situations, but my journey is to only accept new clients that are worth getting this frazzled over when inevitably something does go wrong.