It is important to find ways to stay on your clients’ radar when they are not looking to order anything.  And also on the radar of prospects who don’t have a vendor they love to work with. Here are three easy to execute campaigns that produced very successful results in our business.

In a nutshell, lead generation is the process of cultivating interest in your products and services to generate leads, by those who are suited to be ideal clients for your business. To achieve this you need to take a multi-channel approach. This means not centering all your efforts on one avenue. This way you get the most bang for your efforts.

The month of October represents the countdown to the end of the year, and the last chance to work in reaching – or surpassing- your sales goals for the year. The opportunity is certainly there. Many of your clients – and prospects – have end of the year business gifts programs, employee appreciation events, or leftover budget money to use up. Here are three things you can do to maximize that opportunity.

Suppose you get started with a prospect and everything is moving along fine. You’ve had some calls, done some emailing, and even sent some samples. Then, nothing. They don’t respond to emails. They don’t take your phone calls or return your messages. You hit a wall. Do you give up?

All too often salespeople don’t let their excitement shine through during the first call. Be excited, smile and let them know you are thrilled they called you and that you are ready and excited to work with them.

I had a potential client approach me this week enquiring about a door-to-door flyer delivery service. I had told him in a previous conversation that …