There is an emerging trend of small promotional products distributors who are growing steadily. Typically in the low to mid 7 figures, they are proving that there is plenty of room in the marketplace to grow a successful business as a small distributor, despite all the negative talk that seems to predominate in the industry. They do think differently about their business. This is what they have in common.

The promotional products business is an account based, relationship business.  As a small business, you can provide the high level of personalized service the big ones simply cannot.  This is your huge opportunity. This post covers 6 things you can do to attract your ideal buyers.

If you’ve been in business for more than 15 years, you know you need to change the way you do business if you want to continue down this road. The thought of making a change when it feels like there aren’t enough hours in the day just to meet your day-to-day demands can lead to excuses as “reasons” to leave everything as it is.

We’ve been hearing about how the promotional products industry has been changing for quite some time now, but there were two articles that caught my attention in the past week, because they present different perspectives on the subject. One is about a highly successful distributor who has become well known as a branding creative agency; the other, about the challenges suppliers are facing in the new marketplace.

Scammers have started to pose as distributors and targeting suppliers. We must expect them trying new approaches, be on the lookout and implement processes to avoid being a victim.