I keep reading about how the promotional products industry is changing, and in my opinion, it already changed! It started changing several years ago when the internet came in to play, gradually becoming a way of life. Like everything else, it takes time to internalize changes and learn new ways. Some people have been quick to adopt new technology tools, while those who haven’t are beginning to realize that they have fallen behind the times…And then, there are those in denial…
About that, this is a great quote about the need to change and evolve that I found on my twitter feed.
Blindly following ancient customs and traditions doesn’t mean that the dead are alive, but that the living are dead.